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Best Buy

SPK worked with a quantitatively focused research firm to conduct the qualitative components of a study for Best Buy. SPK conducted focus groups, interviews and shop-alongs with fitness machine and accessory consumers to help Best Buy learn more about expected product selection, pricepoints, and preferred shopping environments.

At the end of the project, we were able to tell Best Buy which of the three concept stores customers liked most, and we provided videotaped feedback from customers along with our own analysis.

While SPK Media’s research focuses primarily on web and technology users, David is also a partner in Consumer Research Associates.