Strategic Communication for Increased Engagement

As an experienced marketing professional, you already have a sense of your customers’ wants and needs. Whether you’re looking to check in on these hunches from time to time, or you’ve been tasked with validating your understandings, voice of the customer research can help you:

• Build and better connect with your key publics
• Inspire online advocacy and social engagement
• Create impact through customized ad campaigns

Strategic communication takes many forms – from media relations, to social media strategy, and customized ad campaigns. We excel in these areas and more:

Digital advertising

• Build online audience through remarketing
• Maximize impressions within your budget
• Evaluate impact and update content

Social media

• Create awareness with posts and promotions
• Drive personalized engagement through emotional connection
• Inspire referrals and influencers

Public relations

• Develop strategic partnerships
• Tailor your message for your brand, event or project
• Enhance your library of local media contacts

Partner with SPK to determine if a startup, maintenance or training package is most appropriate for you.

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.”– Mark Twain