{"id":2244,"date":"2024-05-13T21:02:15","date_gmt":"2024-05-13T21:02:15","guid":{"rendered":"https:\/\/spkmedia.com\/press\/?page_id=2244"},"modified":"2024-05-17T20:22:11","modified_gmt":"2024-05-17T20:22:11","slug":"full-service-marketing-model","status":"publish","type":"page","link":"https:\/\/spkmedia.com\/press\/full-service-marketing-model\/","title":{"rendered":"Case Study DCR"},"content":{"rendered":"

Digital Strategy and Program Management<\/font> <\/h1>\n

Renal Research Network\u2019s (RRN) marketing and communications address distinct audiences across multiple, interdependent channels.<\/p>\n

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RRN manages clinical trials for pharmaceutical and biotech companies. To sell trials, however, they need access to study participants. We created two unique marketing identities for these disparate audiences:<\/p>\n

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One site markets to potential trial sponsors.<\/figcaption><\/figure>\n

B2B Strategy<\/h1>\n

We started B2B marketing efforts by conducting a survey of RRN clients and leading a\u00a0branding workshop<\/a> with RRN leadership. Through the client survey, we were able to identify perceived strengths and weaknesses \u2013 these findings highlighted target areas to improve messaging and outreach opportunities. In the brand workshop we worked with RRN to create: target customer groups and appeals for each, a competitor landscape and how RRN fit in, and mission and values statements.<\/p>\n

\u00a0<\/p>\n

The findings from the client survey and brand workshop shaped the visual direction, voice and message of a range of outputs we identified and created:<\/p>\n