
Jesse's Design Perspective
Battle of the Campaign Signs: A Designer's Take on Harris/Walz vs. Trump/Vance
At first glance, campaign signs might seem like the most mundane part of election season – just a few names slapped onto a rectangular backdrop. But as a graphic designer, I can tell you there’s a lot more strategy packed into these placards than meets the eye. Let’s go behind the political curtain and compare two heavyweights in the election sign arena, shall we?
First up, Harris/Walz opted for a clean, modern approach. Their use of a bold sans-serif font practically screams forward-thinking while remaining highly legible from a distance (because let’s face it, most people are speeding by these signs at 45 mph). The consistent letter sizing creates a sense of equality between the candidates – no ego battles here. Their color palette typically features calming blues and whites, which subtly evokes trust and stability. Smart move, design team.

On the flip side, the Trump/Vance signs are unmistakably, Trump. The signature all-caps style makes it impossible to ignore – kind of like that one relative at Thanksgiving dinner. The bold red and white color scheme certainly commands attention, though it might be giving my retinas a workout. The varying font sizes create a clear hierarchy, with “TRUMP” typically dominating the visual space. Subtle? About as subtle as a fireworks display on the Fourth of July.
From a pure design perspective, the Harris/Walz approach follows more contemporary design principles. It’s clean, balanced, and doesn’t assault your eyeballs. However, the Trump/Vance design arguably achieves its goal of maximum impact and instant recognition. It’s like comparing a carefully crafted cappuccino to an energy drink – both effective, just different approaches.

As for who will win this design face-off? Well, I’m not sure, but the signs point to an interesting election season. (Sorry, I couldn’t resist the pun – I’m a designer, not a comedian.)
Remember, in the end, it’s not about which sign looks better on your lawn, but which candidates will work better in office. Though I have to say, as a designer, I’m just glad neither of them went with Comic Sans. Now that would be a real scandal.