What we're thinking
Battle of the Campaign Signs: A Designer’s Take on Harris/Walz vs. Trump/Vance.
At first glance, campaign signs might seem like the most mundane part of election season - just a few names slapped onto a rectangular ...
The Great Punctuation Debate-Harris and Walz Revive Surname Conundrums.
The dialogue primarily revolves around how to treat singular nouns that end in "s."
This debate has left many ...
Getting the Most Out of Political Research: What’s the Ideal Number of Participants in a Focus Group?
If you follow coverage of the 2024 presidential election, you’ve likely seen the pundit who runs focus groups of undecided voters. He packs participants ...
Anatomy of a Homepage
We tend to think of design as an art, yet the way the human eye scans and interprets an image is based in hard ...
Brand Guides and Style Guides: Why You Need Them
Brand Guides and Style Guides: Why You Need Them A strong brand works for an organization both externally and internally. Externally, brand shapes the ...
Why Infographics Rule
Why Infographics Rule Infographics provide a great vehicle for relaying a lot of information in a limited amount of space. They’ve also been shown ...
Denver A line: Guerrilla Research Hits the Airport Train
Wondering how our research works? Research Methodologies and Frameworks for Understanding User Experience: RTD A Line Case Study This case study in innovation research ...