Anatomy of a Homepage

We tend to think of design as an art, yet the way the human eye scans and interprets an image is based in hard and social sciences. When clients shop for a design partner, they often look to the portfolio for examples that catch their eye – the human eye and brain will typically interpret beauty fairly consistently.

However, what often goes unnoticed in these quick evaluations is the communicative aspects of a design to its target audiences. This is where we excel. Our research-informed approach to design is what makes our work unique. Through in-depth stakeholder and customer interviews, we’re able to develop visual and textual styles that push our clients’ customers to recognize quality – and when they recognize quality in design and communication, they recognize quality in our clients.

Take a look below at how research informed the design for this energy-trading software platform’s website redesign. Roll over the graphic plus signs below to learn more: