Battle of the Campaign Signs: A Designer’s Take on Harris/Walz vs. Trump/Vance.
At first glance, campaign signs might seem like the most mundane part of election season – just a few names slapped onto a rectangular backdrop. But as a graphic designer, I can tell you…
The Great Punctuation Debate-Harris and Walz Revive Surname Conundrums.
The dialogue primarily revolves around how to treat singular nouns that end in “s.”
This debate has left many …
Getting the Most Out of Political Research: What’s the Ideal Number of Participants in a Focus Group?
If you follow coverage of the 2024 presidential election, you’ve likely seen the pundit who runs focus groups of undecided voters. He packs participants (often 30 or more) into arena-style seating then prompts them with…
Anatomy of a Homepage
We tend to think of design as an art, yet the way the human eye scans and interprets an image is based in hard and social sciences. When clients shop for a design partner, they often look to the portfolio for examples that catch their eye – the human eye and brain will typically interpret…
Brand Guides and Style Guides: Why You Need Them
Brand Guides and Style Guides: Why You Need Them A strong brand works for an organization both externally and internally. Externally, brand shapes the public discussion about an organization through its direction of image, public perception, and place within a competitive landscape. Internally, brand simplifies questions and tasks by providing employees the tools, processes, and […]
Why Infographics Rule
Why Infographics Rule Infographics provide a great vehicle for relaying a lot of information in a limited amount of space. They’ve also been shown to increase engagement with, and recall of, the information you share. Statistics speak for themselves: 90% of information sent to the brain is visual. (MIT) 65% of people are visual learners. Infographics can […]
Denver A line: Guerrilla Research Hits the Airport Train
Wondering how our research works? Research Methodologies and Frameworks for Understanding User Experience: RTD A Line Case Study This case study in innovation research is longer than most blog posts, but it’s rich with information and insights into our work. It will take you 10-15 minutes to read. If you ride RTD’s A Line in […]